Finding a flattering and cute bikini can already feel like a struggle. Even more daunting is searching to find affordable bikini brands you can count on year after year to refresh your beach-ready collection without breaking the bank. Thankfully, we’re sharing our go-to list of 15 affordable swimwear brands that deliver it all — style, variety, and an affordable price point. Whether you’re searching for fun Y2K bikinis or classic two-piece sets for your upcoming beach or poolside vacation, these are the best swimsuit brands to keep your collection stocked with plenty of stylish options without having to splurge.
1. PacSun
PacSun has been a long-time go-to as one of the best swimwear brands. Their diverse swimwear collection features both neutral bikini sets, bright swimwear, and a variety of bold prints. Because of their affordable prices and flattering fits that cater to every body type, they’ve maintained a consistent lineup of best sellers and always remain top of mind when you’re searching for where to find cute swimsuits.
In their collection of affordable swimwear, you’ll find both classic one-piece options, high-waisted bottoms, a wide range of low, high, medium coverage bikini bottoms, and a great variety of the most flattering bikini bottoms. Whether you’re looking for looking for cute bathing suits for teens with trendy designs or seeking more chic European summer bikini, Pac Sun delivers all the options for your next beach getaway. And as you continue to grow your collection, you can count on Pac Sun to always be dropping new arrivals and affordable options to keep you feeling and looking stylish without breaking the bank.
2. Bershka
Bershka effortlessly blends street style-inspired trends with a youthful edge, making it a favorite for cute swimsuits for women who love statement looks that are still budget-friendly. With roots in Spain, Bershka knows all about designing the perfect European summer bikini. Their use of timeless colors, bold prints, flattering cuts, and trendy designs makes them an easy beachwear destination. From cute string bikini bottoms to sleek one-pieces, Bershka delivers plenty of options designed to flatter a variety of body types.
3. Cotton On
One of the most reliable destinations for affordable swimsuits is Cotton On. Known for their casual street style, their swimwear collection naturally caters to easygoing summers or spontaneous beach getaways. Perfect for those who appreciate classic bikini styles, perfect to mix-and-match with, their range of bikini sets and summer-ready pieces remains a favorite destination to shop for cute bikinis at affordable prices.
This top contender is perfect when you’re shopping for your travel essentials. With its range of styles like high-waisted bottoms, Gingham bikini tops, neutral bikinis, and styles with fun, bold prints, you’re sure to find the perfect suit that’s stylish and functional.
4. Princess Polly
A forevor go-to for cute and affordable bikinis is Princess Polly. With their swimwear collection constantly stocked with trendy designs, cute two pieces sets, sleek one-pieces, y2k swimwear, cheeky bikini bottoms, cheetah print bikini tops, and more, you can count on throwing this affordable swimwear brand in the group chat whenever anyone’s looking for recommendations. With their range of pieces ready to flatter any body type with affordable options, it’s no wonder Princess Polly has remained one of the best swimsuit brands to keep shopping for your beach vacations.
While you’re at it, the brand is also a great destination for resortwear like white dresses, pink dresses, and dinner-ready red dresses to complete your beachy look. However, if you’ve already been a long-time fan of the brand and are searching for similar stores like it, you can check out these 20 Affordable & Trendy Stores Like Princess Polly to shop for more vacation outfits.
5. Pull & Bear
Pull & Bear focuses on delivering the casual-cool aesthetic with affordable swimsuits that offer both fashion and function. Their versatile swimwear collection features a mix of various styles like bikini sets, y2k swimsuits, classic one-piece, and both classic swimsuits and trendy bikinis — all at a great price point. They’re also a go-to destination for cute bathing suits for teens with their range of fun and playful styles.
Along with their bathing suit selection, the brand also offers a variety of swimsuit cover ups and other accessories to style your beach-ready look. You can expect vacation-worthy staples like maxi beach dresses, flowy white dresses, cute beach bags, sandals, and more beach accessories. With plenty of options, Pull & Bear remains as one of the best affordable bikini brands to shop for all your vacation outfits year-round.
6. Skims
Better known for its flattering shapewear, Skims has been slowly becoming one of the best swimsuit brands for minimally elevated beachwear. While the prices lean slightly above the average affordable price point, the quality and value of their sleek one-pieces, cute tankini options, bikini sets, and cute swimsuits for big busts, full coverage bikinis still serve as a great affordable option.
Then to complete your perfect fit, Skims also offers a great variety of beachwear and classic travel pieces like bodycon dresses, vacation summer dresses, swimsuit cover ups, and more beach accessories.
7. Motel Rocks
Inspired and founded on a road trip in the 90s that drove through California, it makes sense that Motel Rocks deserves a worthy spot as one of the best swimsuit brands. Better yet, it’s affordable prices and plenty of options, you can bet there’s a bathing suit with a favorable range for every body type.
In their fun selection featuring bold prints and timeless styles, you can find Y2K bikinis, cute tankini swimsuits, cute swim shorts, piece skirt sets, one-piece swimsuits, bikini sets, swim skirts, and more affordable options ready for any beach getaway.
8. Abercrombie & Fitch
Mostly known for their selection of go-to jeans, Abercrombie & Fitch also happens to deliver a swimwear collection that’s equally as flattering as their denim. Designed for many body types, their line features go-to bikini sets, one-piece swimsuits, and cute swimsuits for big busts that deliver support in the right places.
Along with their affordable swimsuits, you’ll also find summer vacation staples like white dresses, beach cover ups for women, and more. So whatever beach getaway you have in store, you can count on Abercrombie & Fitch as a great online bikini store for affordable options with luxury-worthy style.
9. Glassons
Glassons is a great go-to for those who appreciate minimal, classic, yet trendy bikini sets. In their versatile swimwear collection, you’ll find a range of high-waisted bottoms, classic one-piece swimsuits, bright swimwear, and more affordable swimsuits. And to keep your bikini collection stocked, you can always count on their new arrivals to feature new and flattering cuts to break out for your next beach getaway. Then for the evening, you can shop their selection of basic tank tops and flowy summer dresses to serve as great vacation staples.
10. H&M
H&M is a tried and true option when searching for affordable options for cute bathing suits for women. Their collection of affordable swimwear stays stylish and on-trend with their runway-inspired styles, which include everything from sleek one-pieces to trendy bikini bottoms, statement metallic bikinis, and cute tankini options. You can expect plenty of best sellers that feature fun prints, bright colors, and, as an added bonus, sustainable fabrics like recycled textiles.
With their huge range of affordable bikinis and minimal swimsuits, H&M remains a worthy addition when looking for the best swimsuit brands that are affordable and don’t compromise on quality.
11. We Wore What
Born in New York, We Wore What has earned a name for itself by delivering high-quality runway-ready styles at fair prices. And over the years, their swimwear collection has quickly drawn the attention of fashion enthusiasts who value island-ready resortwear for a fraction of the cost of luxury brands.
Featuring unique prints and cute swimwear styles that bring designer swimwear energy, We Wore What delivers some of the best affordable bikinis on the market due to their high value. While their price point sits slightly above cheap swimsuits, the quality and attention to design make their styles worth it. To then transition from your cute beach outfit to your night out look, their selection of classy dresses delivers all the styles you need to look your most chic.
12. Tillys
Tillys, equipped with surf-ready styles and laid-back vibes, delivers a large swimwear collection with a reliable assortment at affordable prices. From casual, fun, to sporty bikini styles, this go-to brings a variety of designs that cater to both trendy and timeless wardrobes. Think high-waisted bottoms, string bikinis, surf bikinis, cute two-piece sets, and plenty more cute bathing suits for teens and adults looking for a cute set to don no matter the occasion.
13. White Fox Boutique
Beloved for its Australian roots, devoted to bikini culture, it’s safe to say that White Fox Boutique is among the best swimsuit brands at affordable prices that never compromise on style. Leaning heartily on its influencer-loved pieces, with plenty of trendy bikini sets, Y2K bikinis, sleek one-pieces, and cute swimsuits for big busts and a variety of body types, you can count on finding the right swimsuit for your next beach getaway.
Then, to transition from your beach day to the evening, you can find your perfect White Fox Boutique maxi dress, and explore cute going-out tops and more pieces for your party outfits that will ensure every one of your outfits is unforgettable.
14. Quince
Quince brings a refined, minimalist approach to the world of affordable swimsuits. Well-known for utilizing high-quality materials, their focus on quality over quantity has made them a respected destination for mindful shoppers who are looking for that perfect fit.
In their line of affordable swimsuits, you’ll find flattering bikini sets, classic one-piece styles, cute tankini options, full coverage bikini tops, high waisted bikini bottoms, and some of the best tummy control swimsuit options. Also, among the best bikinis for older women, the brand earns a rightful top spot due to its extensive range of modest swimsuit styles. With plenty of styles to choose from with the right amount of coverage, Quince bikinis will make sure you both look and feel your best.
15. MANGO
Serving a sophisticated European take, MANGO delivers a swimwear collection that radiates timeless luxury without the luxury price tag. Their take on bathing suit design pulls inspiration from both classic styles and quiet luxury.
While their price point does scale slightly above average affordable bikini brands, the value received for their elevated pieces makes it all the more worth it. From classy one-piece swimsuits to modest bikinis, this Spanish brand offers a reliable range to find your perfect fit for every vacation. Whether you prefer fun string swimwear or are on the search for bikinis for women over 50, MANGO delivers all the pieces you could ever desire to look your best, and does it all within budget.
Whether freshening up your vacation wardrobe or just looking for a solid go-to for summer, these swimsuit brands prove that you don’t have to spend a fortune to look your best. From affordable bikinis to effortlessly chic cheap bikinis and trendy affordable swimwear, this list of 15 affordable bikini brands offers something for every style, body type, and pool or beachside occasion.
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