Top Aesthetic Beauty Influencers to Follow on Instagram

In today’s sea of social media creators, there’s something to be said of influencers with a strong aesthetic that take the time to carefully curate their feeds. They’re impeccably selective, fired up with an aesthetic perspective, and design-driven to their core — all doing so to produce a moody yet modern visual experience that manifests through their profiles and content. Personally, they’re my favorite creators to uncover and when I do, the feeling of delving visually deep into their creative lenses always offers up the most satisfying reward.

For an immersive dive into this rising world of editorial-style creators, here are some of the top aesthetic influencers to follow on Instagram that continue to deliver beautifully curated content.

Jordan Santos

Based in Los Angeles, California

By growing as a social media strategist, Jordan’s worked alongside countless brands in the fashion and beauty industry by helping to curate beautiful content and cohesive feeds for brands their followers can rely on. Today, she works as a freelance strategist and content creator that shows off her detailed eye on her personal Instagram account, @jordanrisa.

Kayla Seah

Based in Los Angeles, California

Once based in Berlin Germany, Kayla now creates her aesthetic world in Los Angeles as a multi-hyphenate creator with a focus in style, decor, and mindful recipes. In all that she features, whether on her personal blog, notyourstandard or her Instagram, @kayla_seah, she radiates an effortless, earthy, and minimalist nature that inspires all to design their own genuinely authentic, aesthetic worlds.

Christina Kassi

Christina, a photographer that specializes in producing well-edited photography for beauty and lifestyle brands, creates the most ethereal shots which you can swoon over for yourself on her Instagram page, @christina.kassi. As a plus, she also uploads videos on her YouTube Channel about her favorite skincare and lifestyle products that also channel her editorial style.

Rebecca Munroe

Based in London, United Kingdom

Specializing in filmmaking, Rebecca works as a one-woman-wonder to direct, produce, and edit highly editorial videos for a range of beauty and lifestyle brands. With a concentration in visual arts, she creates content that captures audiences in an all-consuming trance — a talent that shines through in both her video and static content which you can view on her Instagram profile, @rebecca.munroe.

Emma Hoareau

Based in the United Kingdom

With her editorial background and aesthetician license, Emma created her own niche career by marrying her love of beauty and photography to rightfully earn herself the title as a ‘skinfulencer’. Through her stunning eye for art and passion for skincare, her remarkable take on beauty blogging takes on an alluring vision all its own which you can see on her Instagram, @emmahoareau, YouTube Channel, and personal blog.

Mariah Leonard

Based in Los Angeles, California

This self-taught beauty photographer and videographer has developed an impressive collection of work that has drawn in some of the most prestigious beauty and lifestyle brands. Her intricate eye for close-ups, texture, and editorial-style content. Her polished yet gritty content stands out from today’s pool of creators with immersive videos and aesthetic photography featured on her Instagram, @mariahllenard, and her personal YouTube Channel.

Brittany Bathgate

Based in Norwich, United Kingdom

As an iconic minimalist mastering her niche in this world of media, Brittany creates flawless content as a visual artist, influencer, and content creator for fashion, beauty, and lifestyle. With her focus on carefully curating capsule wardrobes and sharing her timeless and seasonal fashion buys, she’s represented a refreshing approach to conscious shopping. Her artistic eye comes to life on her Instagram, @brittanybathgate, and on her YouTube Channel, where she shares generously lengthy videos to satisfy anyone that loves raw yet refined vlogs to watch.

Orion Carloto

Based in Los Angeles, California

Manifesting her true artistic nature as a poet, writer, and content creator, Orion has been mostly known for her published collection of poems and personal prose, Film for Her, Flux, and her personal YouTube Channel. In her works and on her Instagram page, @orionvanessa, she conveys an admirable depth and wisdom leveraged with an indie lense that feels other-wordly and romantic. For those craving to be serenaded in today’s modern media world, Orion creates the memorable work you’ll instantly fall for.