“You’re not a regular grandmother, you’re a cool grandmother.” But really, no matter your age, if you’ve ever felt the urge to deck yourself out in all white, a comfy cable knit sweater, airy button-downs, and top off your look off with a sun hat, there is finally a term that embodies that entire look — the coastal grandmother style.
From this coastal grandmother TikTok video that went viral from TikToker, Lex Nicoleta, aka, @lexnicoleta, the full aesthetic was born. Not just a look but an entire lifestyle and mood, the coastal grandmother style embodies all things that look and feel like classic ocean-side minimalism and cozy, “neutral home decor. Their wardrobe is almost entirely white that’s comprised of well-kept cashmere sweaters, turtlenecks, tailored pants, and more breathable fabrics.
If you find them out in the wild, outside from their comfortable and cozy interiors, you’ll probably find them buying fresh flowers and fresh fruits from their local farmer’s market with their reusable woven tote. You’ll picture them then returning to their beach house and pristine, natural light-filled kitchen so they can soon start preparing for one of their upcoming dinner parties.
For me, all these coastal elements offer the perfect example of what my own summertime lifestyle of a beautiful older woman will hopefully look like in my own future. The coastal grandmother aesthetic is meant to feel blissful and carefree. All who embody this classic style undeniably appreciate the little things in life — as long as it comes in white.
However, before this trend entered this viral world, these coastal vibes lived famously in Diane Keaton’s character in movies like, “Something’s Gotta Give,” where she exclusively donned white knitwear and other garments in nothing but neutral colors. And in the movie, you’ll recall that if Diane’s character ever was found indulging in a long solo walk along the beach, you’ll remember that either a white bucket or straw hat was almost always involved. In any Nancy Meyers movie really, you’ll be sure to find some coastal grandmother material.
These elements of coastal living were also seen in Meryl Streep’s character in the movie, “It’s Complicated,” and in Natasha Richardson character as Elizabeth James in 1998’s “The Parent Trap.” I mean, who can forget chic yet effortless she made a monochrome skirt suit or boxy oxford shirt look?
And when recreating the coastal grandmother trend, let’s not forget the reader glasses. For the final touch, black or dark brown tortoiseshell glasses in a rectangle, square, or round (if you’re going for Harry’s vibe from Something’s Gotta Give) will finish off the look. For this last detail, we can also turn to Oprah for some inspiration. Her iconic, black oversized glasses that she’s always sporting also offer an easy way to channel this refined look.
Last but not least for more inspiration— any Barefoot Contessa fans out there? Ina Garten, from the well-loved cooking show set in the quaint East Hampton, also embodies the coastal grandma look with her breezy linen button-downs and classically white kitchen. She’s another favorite that sets the perfect coastal grandma scene.
So to really sum it up, you’re going to need A LOT of white. And to help you bring the coastal grandmother vibe to life on your own, here are some key pieces that everyone should have in their closet. The good news? Each piece is timeless, classic, and refined — the qualities that make up every functional yet fashionable wardrobe that’ll stay relevant for years to come.
- White or cream knitwear
- White button-downs
- White or beige pants
- White cotton long sleeve
- White turtleneck
- Nautical striped sweater
- Bucket hats
- Black or tortoiseshell readers or blue light glasses
To get you started on cultivating this look, enjoy this curated Coastal Grandmother Edit for some style and aesthetic inspiration.
Worthy Born
Coastal Grandmother Edit
All opinions are my own. All images are not my own.