Western workwear has evolved beyond ranch life and found itself between the intersection of the classic cowboy aesthetic and modern Americana. And along that evolution, western wear streetwear emerged that brought a fresh take on traditional ranch wear to create a bold and effortlessly edgy aesthetic. Whether you’re drawn to vintage work wear jackets or modern cowboy classic clothing, this curated list of 10 western wear brands that bring the spirit of the West to your everyday wardrobe.
From distressed denim jackets to country-inspired graphic favorites like t-shirts and cool trucker hat brands, this lineup of streetwear labels will help you capture the essence of cowboy cool with unmatched craftsmanship and authenticity with a fashion-forward edge.
1. Diamond Cross Ranch
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Diamond Cross Ranch blends classic cowboy heritage with a refined, streetwear edge. Located in Jackson Hole, Wyoming at their historic ranch, the western clothing brand delivers western-inspired clothing essentials with a refreshed, modern touch. As one of the most popular western clothing brands, they’re most known for their iconic western graphic tees that pay homage to vintage cowboy style. In addition to their bestselling graphics, their selection also includes western trucker hats, hoodies, long sleeve t-shirts and more.
With their designs often featuring western aesthetics, this western clothing brand often serves as a favorite for those that enjoy embracing that western lifestyle in a fresh, urban way. Whether you’re on the lookout for signature western fashion brands for men for your everyday wardrobe or cowboy-inspired clothing for western concert outfit ideas, Diamond Cross Ranch remains a popular choice. With most clothing offering unisex sizing, this western-inspired clothing brand is a great go-to when shopping for western fashion brands for women.
2. Cherry
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LA based fashion brand, Cherry prides itself in designing refined pieces that bridge the gap between streetwear and the classic Americana lifestyle. Often fusing their contemporary streetwear with vintage western fashion, the western apparel brand creates a bold yet ever-so-effortless aesthetic that allows its fans to dress the classic cowboy style while staying current and fresh.
Known for its retro graphics, western graphic women’s baby tees, western belts, distressed styles, western accessories, iconic patch jackets, the brand takes inspiration from classic western work gear old-school rodeo culture for a coastal cool twist to cowboy style. Whether you’re on the hunt for the perfect country festival outfit or western summer outfits for your everyday, this vintage western brand with a modern approach will quickly become your go-to destination for western fashion.
3. Siegelman Stable
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Siegelman Stable draws inspiration from the luxury equestrian world, merging together horseback riding aesthetics with refined Western apparel. The family-owned business captures the essence of the preppy racing horse fashion with casual Western fashion. Their Western apparel often features subtle nods to classic cowboy fashion with an elevated twist and made with unmatched durability. Best known for its great selection of hardware, including sophisticated trucker hats and equestrian baseball hats, it’s clear that Siegelman Stable has earned a top spot as one of the best luxury equestrian brands with a mix of streetwear.
Their collection also includes essential pieces like heavyweight hoodies, equestrian trucker hats, embroidered western sweaters, and luxury western graphic tees, making them one of the top brands for those who want to channel that refined, equestrian aesthetic with a slight edge. And even if there wasn’t already enough to love about the luxury equestrian clothing brand, the store allows a portion of all proceeds to go to equine therapy programs.
4. Elwood
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Inspired by an obsession with vintage-inspired apparel, Elwood was born originally as a skate brand for pieces that would last the test of time. Along with their skatewear roots, Elwood worked in Western workwear staples and reimagined them into the modern world. By focusing on iconic vintage washes, oversized fits, and neutrals, the brand delivers a range of effortless everyday streetwear fashion with an urban undertone.
By blending the occasional cowboy workwear clothing with contemporary streetwear, Elwood’s online store creates pieces that feel both trendy and timeless. Whether you shop men or shop women, Elwood’s selection of unisex makes it feel like an inclusive and effortless shopping experience while on the hunt for laid-back, western-inspired, and everyday streetwear essentials.
Already a fan of the brand? Explore these 15 Stores Like Elwood to shop for similar alternatives to one of the top skate clothing stores.
5. Landers
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Both a western apparel store and vintage store, Landers takes inspiration from the gritty ranch life while maintaining a modern, fashion-forward perspective. With a strong focus on high quality craftsmanship and ranchwear-inspired designs, the brand creates durable cowboy-inspired pieces that feel both rugged and well-made.
In addition to their vintage selection, complete with western belt buckles, jewelry, and more accessories, they additionally offer cowboy staples like vintage cowboy boots, cool trucker hats, trucker hat patches, womens trucker hats, cowboy hats, western boots, chore jackets, and statement leather jackets of the best quality. Whether you’re shopping for your country summer outfits, country concert outfits, or for everyday ranch work or streetwear, Landers has the ultimate selection for any wardrobe.
6. Seager
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Seager embodies the rugged spirit of the American cowboy while integrating a modern, streetwear appeal. Drawing inspiration from vintage western clothing and the outdoor aesthetic, the brand creates durable, easy-to-wear western apparel that effortlessly pays homage to cowboy heritage in a casual, laid-back way. As one of the best western clothing brands out there today, Seager’s signature pieces include Western graphic tees, summer trucker hats, printed snap shirt, workwear canvas pants, and iconic Western hats that’ll complement any cowboy look.
7. Midnight Rodeo
Rich Western heritage and nostalgic charm come together with Midnight Rodeo. The elevated brand prides itself on crafting pieces that draw inspiration from covetable vintage pieces, nightlife motifs, and classic Western Americana with an elevated twist. Midnight Rodeo captures the rebellious energy of cowboy culture by delivering edgy, urban-inspired streetwear, including western trucker hats, graphic apparel, statement knit sweaters for men, and oversized hoodies that make western fashion feel effortlessly fresh and modern.
Midnight Rodeo’s pieces embrace the grit and glamour that comes with western style while incorporating a focus on trend-driven details, making them perfect for those looking to add a western-inspired edge to their country festival outfit or western summer outfits.
8. One of These Days
One of These Days is a standout among the best western streetwear brands that blends that classic cowboy aesthetic with modern, artistic details. The brand captures the raw essence of the American West through vintage-washed fabrics, nostalgic graphics, and rugged finishes. Each piece tells a story of the frontier, reimagining vintage western streetwear for men with a contemporary edge that resonates with both urban city dwellers and ranch enthusiasts.
As one of the best western clothing brands out there at the moment, you’ll find a variety of styles that include work wear jackets, cowboy-inspired graphic tees, and relaxed-fit denim that’s made with exceptional craftsmanship. While feeling both nostalgic and fresh, the brand makes it a great go-to western streetwear store to shop for your ranch days, any country festival outfit, country summer outfits, workwear clothing, and beyond. Whether you’re looking to embrace cowboy culture in subtle way or fully lean into the rugged western aesthetic, One of These Days delivers effortlessly cool pieces that bring western heritage into the modern fashion world.
9. Carhartt
Carhartt has been the gold standard for durable western workwear that has ever-so-seamlessly transitioned onto the streetwear scene. With its deep roots in western-inspired work gear and ranch life, Carhartt’s pieces are designed to serve both in functionality and style, making the brand go-to staple in western-inspired fashion.
Among the best Western clothing brands, this classic choice is best known for its canvas jackets, relaxed-fit flannels, and utility work pants. And for the savvy thrift shoppers out there, uncovering a vintage Carhartt jacket is typically a prized find. Carhartt’s rugged yet durable construction and timeless designs make it a favorite for those looking to channel western toughness with a modern edge. With this popular western store, you’ll find a variety of ranch workwear in their new arrivals, including square toe work boots and apparel for the entire family that’s made in America and other countries.
10. Fugazi
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Taking inspiration from western outdoor workwear, Fugazi brings rebellious spin to minimalist streetwear. By incorporating cowboy influences into their edgy, statement-driven designs, Fugazi crafts timeless pieces with a mix of vintage and modern aesthetics. Their most notable pieces include distressed denim, statement camo jackets, western belts, unique patch beanies, and more with the highest quality products. By focusing on a rugged construction with a contemporary western look, Fugazi allows cowboy fashion enthusiasts to make a fresh statement with its modern western streetwear.
These 10 western wear brands prove that western fashion goes beyond adding cowboy boots and twister hats to your rotation — it’s a bold, evolving style that merges together cowboy heritage with modern fashion to keep the rugged western culture fresh and thriving. Whether you’re shopping for durable ranch wear, western streetwear, rodeo outfits for women, cute country concert outfits, or any occasion that calls for rugged yet well-made apparel, this list has got you covered.
